Friday, February 18, 2011

Here is the logo that goes with the packaging project that I just completed. The name, Intwasa, means "the calling" that one gets from the ancestors, summoning them to become a Sangoma or traditional healer.  

The logo design is directly inspired by the wildebeest tail swish that Sangomas use in their rituals - both by the hair of the tail and the swishing motion it creates. 

The type was all done by hand and is meant to loosely represent bones that are also used in ritual "throwing of the bones" ceremonies and the hair of the wildebeest tail as well.

Quite a simple logo, but  I think it's also pretty effective!

(I will post the rest of the packaging design very soon!)

No comments:

Post a Comment